Facebook is one of the fastest growing social networking websites and is quickly becoming a powerful and cost effective portal, ideal for organisations to create that ‘brand connection’ in the Web2.0 world.

Facebook is similar to MySpace, and is known as a free social networking website. Facebook members put together their own profile that lets them post photos, send public and private messages, list their interests and build a directory of friends. 

What are Facebook applications?

Most Facebook users today use 3rd party Facebook applications to add some fun and personality to their Facebook profile. Their purpose is to generate content that the user finds is relevant or of interest to them.

There is virtually an application for everything, ranging from a Facebook application that reminds a user when their favourite band is coming to town to a slide show of a collection of sentimental photos. The great thing about Facebook applications is that if it is to be added to a profile, the users listed as a individual’s ‘friends’ are sent an option of also using it. The application then circulates at such a rapid rate exposure is viral.